Working With Africans

African entrepreneurs venturing beyond their borders

In the context of the liberalization of African economies, entrepreneurs are encouraged to venture outside the borders of their too narrow domestic market in order to sell their goods and services to foreign clients in other African countries, in Europe or elsewhere. Supports services and capacity building are continuously provided to those African entrepreneurs both [...]

Blunders in International Business

Successful entrepreneurs in their domestic market may wonder what kinds of gaffes can be made when dealing with potential foreign business partners. A misperception of what foreign clients and suppliers say or do but also how they behave and act during the different stages of the business interactions frequently results in misunderstandings. As a result, an inappropriate reaction [...]